Deliver quality ad experiences that can reach audiences by their preferred touchpoints like video and audio.
SSPs are used by publishers to sell ad space through RTB. They allow publishers to Zusammenstellung their own pricing and targeting criteria, and display ads that meet those criteria to their audience.
Optimizes programmatic campaigns by providing dynamic targeting parameters and access to premium inventory
With the growing popularity of Programmatic Guaranteed, an increasing amount of non-commoditized inventory is becoming available to advertisers programmatically.
From a marketing standpoint, RTB is more of a method or process for purchasing impressions, there is no particular platform for RTB. Advertisers need a demand-side platform while publishers require supply-side platforms to get started with RTB.
Advertisers are persons, brands, organizations and other entities that pay to have their ad content placed on the properties of publishers in order to advertise and promote their products or services to target audience.
Programmatic advertising is the use of advertising technology to buy and sell digital ads. Programmatic advertising serves up Wesentlich ad impressions to audiences through automated steps, rein less than a second.
All you have to do is feed your programmatic solution information about your campaign, audience, and key performance indicators, and the algorithm will do the hard work.
This targeted advertising brings considerable benefit for the advertisers and is the reason why we often see ads for stores that we may have visited earlier but have not converted at the time, “following” us as we visit other Internet sites.
Hinein the first approach, you can combine the first- and third-party data to improve the audience profile and reach out to them with accuracy.
Auf den ersten Anblick scheint es kompliziert nach sein, mit so vielen click here verschiedenen Plattformen umzugehen, die jedoch miteinander angegliedert sind ebenso pro die es meistens nicht unumgänglich ist, zigeunern lange mit technischen Eine frage stellen aufzuhalten.
Real-time bidding is automated and thus is always a type of programmatic advertising, but not all programmatic advertising is real-time bidding.
The important feature of the RTB process is its focus on the users, hinein contrast to other forms of advertising which can focus on the content and topics of publisher’s webpages.
RTB ecosystem consists of several types of parties that typically participate in the RTB process (Tümpel Figure 1):